Newcastle-based non-profit design company Roots and Wings worked with the project team and a group of ‘experts by experience’ to explore visual concepts, the stigmas surrounding homelessness, and how creative practice can offer a release for people experiencing it.

It became clear through the process that there were so many unique stories and ‘me’s’ to portray that the design team created a logo that had a vast array of different ‘me’s’ encapsulated in the ‘see’, reflecting a common desire to be seen as individuals, with strengths, talents, resilience, and aspirations, rather than simply being defined by their needs.

So many ideas came from the sessions that they provided direction not just for the project logo but a vision for the accompanying artwork. You can see some of the logo development work below… We can’t wait to see it on a hoodie… or tattooed on Christina’s arm ;-)